A simple yet energetic V-shaped logo has been selected as the new Victoria Harbour icon from about 900 entries in the "Eye-On Victoria - Call for Victoria Harbour Icon Design" competition.
The design competition was co-organised by the Development Bureau, the Civil Engineering and Development Department and the Harbourfront Commission (HC). The competition was divided into two groups - Open and Student. The winning entry in the Open Group became the Victoria Harbour icon and another entry from the Open Group was selected by the HC logo selection panel as the logo for the HC.
The Secretary for Development, Mrs Carrie Lam; the Chairman of HC, Mr Nicholas Brooke; and the Director of Civil Engineering and Development, Mr Hon Chi-keung, today (July 4) officiated at the competition's prize presentation ceremony and unveiled the new Victoria Harbour icon.
At the ceremony Mrs Lam said that Victoria Harbour was Hong Kong's most precious public assets and a symbol of the city. In recent years, the Government has endeavoured to enhance the harbourfront and improve its accessibility and connectivity. Promenades on both sides of Victoria Harbour have been constructed for public enjoyment.
"The Victoria Harbour icon launched today will be used on the harbourfront signage currently being planned, which will be implemented in six pilot districts, namely, Central and Western, Wan Chai, Eastern, Yau Tsim Mong, Kowloon City, and Kwun Tong. The signage will be used to guide locals and tourists to the harbourfront promenades and open spaces and improve harbourfront accessibility. The icon will also be used on other promotional tools, such as posters, banners and souvenirs for positioning Victoria Harbour as a unique brand of Hong Kong.
"The enhancement of the harbourfront and improvement of its accessibility and connectivity is continuing, and the birth of the Victoria Harbour Icon is part of it. The Administration will continue to work closely with all sectors to generate a vibrant, green, accessible and sustainable harbourfront," she said.
Mrs Lam expressed gratitude to the multi-disciplinary jury panel, led by Mr Michael Miller Yu, for its professional assessment in choosing the prizewinners from among the large number of entries. She also thanked Members of the HC and relevant District Councils for previewing the entries and providing their written views prior to the formal adjudication.
Launched in January, the Eye-On Victoria - Call for Victoria Harbour Icon Design called for creative ideas from the general public, secondary school and university/tertiary students for "a unique and dedicated icon" for Victoria Harbour. The response to the competition was overwhelming. Nearly 900 entries were received, with over 500 entries in the Open Group and over 300 entries in the Student Group.
Roving exhibitions showing the prize-winning entries and some of the shortlisted entries will be held between July and September. Details of the roving exhibitions and the prize-winning entries are available on the competition website at http://www.eyeonvictoria.hk/.
Ends/Monday, July 4, 2011
Issued at HKT 18:41